Office of Real Estate Development

Technology Square

Opened in 2003, the 1.4 million SF Georgia Tech-sponsored project encompasses education, research, hospitality, office and retail serves as a new urban 'main street' for the campus and the Midtown Atlanta community.  Revitalizing 8 blocks of an area of deteriorated & abandoned buildings and lots, the $380 million project is recognized nationally as a standard of urban development.


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Quick Facts

Total developed area:
Parking:
Project cost:
Infrastructure:

Announced:
Groundbreaking:
Grand opening:
5th Street Bridge:
1.4 million SF on 8 city blocks
Structured parking for 3,000 cars
$380 million
New park-like, vehicular and pedestrian 5th Street bridge
New streetscape and roadways
2000
Sep 2001
Oct 2003
2007

Buildings


Retail
120,000 SF of retail/restaurant space, including the Barnes & Noble at Georgia Tech campus bookstore

Georgia Tech's Scheller College of Business
189,000 SF of classrooms, offices, and learning resource space, including Executive Education and Interdisciplinary Centers
 


Centergy
13-story, 488,000 SF office building featuring Georgia Tech's Advanced Technology Development Center, dedicated to incubating high-tech business start-ups

 

http://www.realestate.gatech.edu/images/ttechs23mid.jpg
Technology Square Research Building
208,000 SF Georgia Tech building dedicated to becoming one of the world's premier centers for research, design and commercialization of broadband communications technology

 

http://www.realestate.gatech.edu/images/hotel.jpg
Georgia Tech Hotel and Conference Center
234,000 SF, 252-room, including an Executive Conference Center with 21,000 square feet of meeting space.

 

http://www.realestate.gatech.edu/images/tsfrombridge.jpg
Global Learning Center
113,000 SF, an advanced-wired conference center with tiered-meeting rooms, classrooms, computer labs and distance learning facilities available to the public

 


High Performance Computing (FUTURE)
600,000 SF, Center for modeling and simulation housing Georgia Tech's state of the art research computing and private companies desiring research and commercial interaction with Tech.

 


5th Street Bridge and Park
New $10 million pedestrian and vehicular bridge connecting Tech Square to the Georgia Tech campus over the I-75/85 Connector.

Aerial

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Background

The concept of Technology Square originated with the 1996 Olympic Games. For over fifty years, the I-75/85 interstate roadway separated Georgia Tech from Midtown, both physically and mentally.  This separation contributed to a steady decay of the Fifth Street area, creating problems for the community and the Institute. "During the Olympics, we had to use the Fifth Street entrance to get to campus," says Georgia Tech President Wayne Clough. "Not long before, we had enunciated a vision for our future: to create the technological university of the 21st century." At the time, the decaying neighborhood argued against such vaunting ambition.

Based on several expansion needs at Georgia Tech, there was an opportunity to reconnect the university with the local community and aid in the city's revitalization efforts in Midtown. Funded by the university's foundation and private partners, Technology Square encompasses education, research, hospitality, office, retail and residential forming a complex that is far more than the sum of its parts. The university created an urban mixed-use development that serves as a new "main street" for students as well as for nearby residents and commercial development.

Technology Square is an eight-building complex that occupies five entire city blocks. It has spurred a thriving high-tech corridor, a place where people can be connected and inspired as they embrace today's unique challenges and opportunities.  The broad sidewalks are animated with retail, cafes, an ice cream parlor, shops, hotel, and a bookstore all fed by new on-street parking. The new Fifth Street Bridge, tripled in width with lawn and tree-lined shoulders, is a gathering place for students and residents and the essential link between Georgia Tech and Midtown.  MARTA rail stations, located at North Avenue and Tenth Streets, are connected to Tech Square by the new trolley provided by Georgia Tech. Existing infrastructure and road systems were improved.  Streetscape improvements such as wide sidewalks and bike racks along Fifth Street encourage use of walking and biking, in lieu of dependence on the automobile.

Susan Mendheim, President and CEO of the influential Midtown Alliance, says it is a courageous project. "The fact that one of the most respected academic institutions in the country built a campus in a severely depressed area made an incredibly strong statement about the viability of that part of town. It took a lot of courage to develop in an area that wasn't very promising."

"Georgia Tech has set a standard for urban design using ground-floor retail to complement the educational mission," says Shannon Powell, Vice President of Planning and Economic Development for Atlanta's Midtown Alliance. "Tech has shown what a major institution can do to make a real contribution to an urban community."

The multi-building Technology Square is home to the Scheller College of Business, Georgia Tech Hotel and Conference Center, the Global Learning Center, the Economic Development Institute (EDI), the Advanced Technology Development Center (ATDC), the Center for Quality Growth and Regional Development, the Georgia Tech VentureLab, the Georgia Electronic Design Center, a Barnes & Noble bookstore and the Georgia Tech Foundation, among other entities.

The combination of Technology Square, Midtown and the larger Georgia Tech campus is a deliberate gathering of elements to create one of the nation's premier high-tech business neighborhoods. It enhances the quality of community life and promotes a model of smart urban growth.  This nexus of so many resources, brought together within a broader vision for a live, work, learn and play community, has not only changed the face of Midtown. It is also unique in the nation, and it embodies Georgia Tech's vision as the leading technological university of the 21st century.  [Return to top of page]

Awards

 

2010 Deal of the Decade
Atlanta Business Chronicle

   
2003 Best in Atlanta Real Estate:
Deal of the Year
2004 Most Outstanding Development

2004 ULI Atlanta Development of the Year
2004 ULI Award for Excellence (The Americas)      

2003  Golden Shoe for Pedestrian
Friendly Development


2003 Development of Excellence


2003 Award of Merit

Location

 

 

  5th Street NW and Spring Street NW
  Atlanta, GA  30308

  Google Map Link

 

 

 

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Development Team

Georgia Tech Centergy
Developer:
Jones Lang LaSalle
Two Securities Center
3500 Piedmont Road, NE, Suite 600
Atlanta, Georgia 30305

Architect:
TVS
2700 Promenade Two
1230 Peachtree Street NE
Atlanta, Georgia 30309

Engineer:
Walter P. Moore & Associates
Colony Square, Suite 1600
1201 Peachtree Street NE
Atlanta, Georgia 30361

Newcomb & Boyd
303 Peachtree Center Avenue, Suite 525
Atlanta, Georgia 30318

Contractor:
Hardin Construction Company
1380 West Paces Ferry Road
Atlanta, Georgia 30327

Holder Construction Company
3333 Riverwood Parkway
Atlanta, Georgia 30339

Developer/Owner:
Gateway Development
75 5th Street, NW, Suite 1000
Atlanta, Georgia 30308

Kim King Associates
75 5th Street, NW, 13th Floor
Atlanta, Georgia 30308

Owner/Financing:
The University Financing Foundation
75 5th Street, NW Suite 1050
Atlanta, Georgia 30308

Architect:
Smallwood, Reynolds, Stewart, Stewart & Associates
One Piedmont Center, 3565 Piedmont Road, Suite 303
Atlanta, Georgia 30305

Engineer:
Stanley D. Lindsay & Associates
2300 Windy Ridge Parkway, Suite 200
Atlanta, Georgia 30339

Newcomb & Boyd
303 Peachtree Center Avenue, Suite 525
Atlanta, Georgia 30318

Contractor:
Hardin Construction Company
1380 West Paces Ferry Road
Atlanta, Georgia 30327   [Return to top of page]

Objectives

Significant Events Relating to Project:

Links

Wikipedia article

Retail tenants

Flicks on Fifth outdoor movie series

Area amenities

Extensive history and information

Remarks on ground breaking

Remarks on Grand Opening

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Images

 

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Contact Information

Development and General Information

John Majeroni
Executive Director, Real Estate Development
Phone 404-695-3149
jem@gatech.edu

  Leasing Retail Storefront at Tech Square

Lara Sexton
Retail Manager
404-385-6614
lara.sexton@stucen.gatech.edu

 

  Leasing Incubator Space at Tech Square

Johanna Kaiser
Manager, Property and Facility Services
404-385-6073
johanna.kaiser@gatech.edu
www.techonfifth.org